Aflac An Economic Argument For Strategic Corporate...

Aflac: An Economic argument for Strategic Corporate Social Responsibility Ruben Guardiola MNGT 5990 Corporate Responsibility and Society Prof. Brian Craven July 9, 2015 Introduction The company chosen for this case paper is Aflac, Inc. They are a life and health insurance company that markets supplemental insurance for individuals. Company insurance policies include cancer insurance, hospital intensive care, home healthcare, accident, and disability insurance. Products are marketed mainly at the worksite on a payroll-deduction basis. The company has a dominant position in cancer insurance in Japan and a growing insurance business in the US. – Merrill-Lynch Company Summary Strategic Corporate Social Responsibility is the inclusion†¦show more content†¦Aflac holds ethical behavior and integrity as the most important trait an employee, partner, or supplier can have. It accomplishes this by creating a set of tenets or code of conduct called the â€Å"Aflac Way† that is given to each employee and board member. It is used to communicate the vision that the company’s founders hold most important. Communities How community involvement is used to address health and welfare issues in children, women, the underprivileged, and marginalized. Aflac has achieved a variety of accolades for its community involvement and charitable work, which is a strategic priority at the company. Twenty years ago, a young mother named Vicki Reidel reached out to Aflac CEO Dan Amos for help. Vicki’s baby, Ansleigh, was undergoing leukemia treatment at what is now Children’s Healthcare of Atlanta. The floor on which children like Ansleigh received cancer treatment was in serious need of renovation, and Vicki asked for $25,000 to get the job done. Amos mulled over Vicki’s request and came up with a better solution: Instead of contributing $25,000, he pledged $3 million and asked that the treatment center be renamed the Aflac Cancer Center. Aflac reinforced its commitment to fighting childhood cancer in January 2014, when the company pledged to surpass $100 million in contributions